Hoefwijzer website

A YouTuber’s website



The client

Fenna is a YouTuber from The Netherlands and makes video’s about her 2 horses: Noura and Moos. She has over 100.000 followers and reaches more than a half million views per month. This makes her the number 2 horse channel in the Netherlands.

The goal

The goal of this website was to create a fresh and modern website where their students can book lessons and explore more about yoga and the company. Seth and Sharleen wanted to integrate their website with a booking system for yoga lessons, so people could easily book their next yoga lessons online.



The website has 6 pages and is full of pictures about Fenna and her horses. I started with a color palet created out of her logo. Then I combined her favorite font and made it match all the content on the pages. The website resulted in a clean, modern looking, but also friendly online space.

The horses page

Fenna wanted a dedicated page for her horses. In this preview you can see the upper section of that page, where I tried to create a friends booklet idea for each one of her horses.

The webshop

The webshop is made in a dynamic way. This means that Fenna can easily add new items and pictures to the webshop whenever she wants. She can link the products to the webshops where she sells her merchandise on.